Search News

Monday, February 02, 2004

Search Engine Wars

The Coming Search Wars: Interesting article outlines the upcoming battle of the big G's.

He's joking: For those having fun with Orkut, here's some guidelines....

White Hat Orkut:

Always place your picture in your profile. Orkut ranks pages with pictures more highly.
Only seek friends' requests from people who are actually your friends. Inbound off-topic friends are a no-no.
Write an informative description.
Never cloak yourself! For example, if your hobbies include knitting, don't say "I'm really, really into bondage" just to make yourself more popular.

Black Hat Orkut:

Whore yourself mercilessly. At work, go through everyone's address book and invite all their friends.
Join every community going, even if they're not even remotely what you're about.
Cloak like crazy. Pick all the popular people and groups and go through a major personality change. Remember, perception is truth!