The short answer is No: Doc Searles get's it. He so does.
Why spammers do it: 'cause it works. Unfortunately.
Bubble Trouble: Paying $190 for every $1 in earnings could be seen as "adventurous". Google shares take a dive.
It's not just a search war: It's also a platform war.
It's interesting to note this article claims that spam increased after "an algo update", rendering Google serps less relevant, in the writers view. Presumably the writer is referring to Florida (last year), an update which appeared to negate the effects of many traditional SEO techniques, particularly on-page keyword density factors.
Perhaps the searcher needs to see the keyword terms reflected on a page in order to consider the search result relevant, as opposed to being delivered a site that is merely associated with the keyword query?
As many SEM's know, using keyword terms writ large on a page often ups the conversion rate. People like to see themselves, or in this case, their keywords, reflected back at them. Perhaps people also need to see the keyword terms in order to consider the page, and the search engine that returns it, relevant.
Why spammers do it: 'cause it works. Unfortunately.
Bubble Trouble: Paying $190 for every $1 in earnings could be seen as "adventurous". Google shares take a dive.
It's not just a search war: It's also a platform war.
It's interesting to note this article claims that spam increased after "an algo update", rendering Google serps less relevant, in the writers view. Presumably the writer is referring to Florida (last year), an update which appeared to negate the effects of many traditional SEO techniques, particularly on-page keyword density factors.
Perhaps the searcher needs to see the keyword terms reflected on a page in order to consider the search result relevant, as opposed to being delivered a site that is merely associated with the keyword query?
As many SEM's know, using keyword terms writ large on a page often ups the conversion rate. People like to see themselves, or in this case, their keywords, reflected back at them. Perhaps people also need to see the keyword terms in order to consider the page, and the search engine that returns it, relevant.
