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Monday, January 31, 2005

Apple ousts Google

Apple now the "most influential global brand". Incidentily, Robert Scoble has a new Ipod.

Just to wander off topic for a bit, I think Robert is spot on as to why the Ipod is so popular. It has nothing to do with features - after all, there are cheaper MP3 players that, do and hold, more. The Ipod is so popular because of the culture and community surrounding the product.

Google gets' this, too. Once people feel ownership, they'll help make you great.