Is Adsense headed for extinction?
Andrew Goodman suggests a few fixes for AdSense. His top five suggestions:
Watch out for an upcoming feature on Searchengineblog.com regarding Adsense.
1. Increase the revenue share to publishersI like the adsense program, however I agree with Andrew that ad syndication could be made better. Publishers have the incentive to maximise return, so more control over how, and what, ads are displayed would help. Off-topic advertising, or advertising that isn't suited to the target audience, helps nobody.
2. Provide more accountability so publishers know if they're getting the value they need
3. Provide more transparency and allow publishers to more easily "hack" AdSense to their advantage
4. Offer more customization options for the ad creative, such as randomizing the order or putting limits on how many times an ad can appear
5. For advertisers, make it even more compelling to choose content targeting. AdSense doesn't work unless there is a large enough stable of ads to display.
Watch out for an upcoming feature on Searchengineblog.com regarding Adsense.
