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Wednesday, February 23, 2005

The long tail of blog

I like this long tail meme. I really do. There's a fundamental shift happening here - mass media - mass EVERYTHING - has had its day. Forget broadcast. Narrowcast is the present and future. This article looks at the trust relationship that exists in the long-tail.

Popularity has never been a good measure of value. It's better to be trusted. People who trust what you say enough to repeat it can produce big echoes, and nowhere is that truer than out on planet web.