Noveau Niche
Following on from the long tail, what BusinessWeek called the 'The Vanishing Mass Market', the always excellent Trendwatching.com talks about Nouveau Niche: the riches that comes from servicing the new niches.
SEM, and the web in general, is well placed to benefit from this emerging marketing trend.
SEM, and the web in general, is well placed to benefit from this emerging marketing trend.
