Search News

Saturday, February 19, 2005

Yet more white hat vs black hat hilarity

Ethical SEO. I guess that's when people place certain keywords, like ethical seo, in their copy (quite often) whilst pretending that search engines do not exist. Funny thing is - they know full well that search engines exist, they have built businesses around feeding search engines content, and apparently all this self-deception has something to do with morality.

Needless to say, NickW is onto it. Alert readers will probably also want to link to Nicks article, not because Nick has asked me or anything, just that it is a stand-out discussion piece on ethical seo (whoops - why did I bold that? Perhaps I wanted to make it easier to read or something. Yes, that's it. Easier to read) and therefore deserves a lot of attention :)