EyeSite
Seth Godin provides a visual map showing where searchers tend to look based on data provided by SEW. However, he get's it a bit wrong in saying "think about this the next time you want to save a few shekels on where you show up on the screen."
While there is branding value to be had with a high position, a click doesn't necessarily make you money. A conversion at the right price makes you money. That's why a position further south at a lower rate per click can be a gold mine.
While there is branding value to be had with a high position, a click doesn't necessarily make you money. A conversion at the right price makes you money. That's why a position further south at a lower rate per click can be a gold mine.
