Internet Advertising - Join The Conversation
John Battelle makes a good point about internet advertising: "Internet based publishers don't control access to some finite distribution system, all they control is access to the audience itself. This, in turn, can and should skew the conversation around internet advertising to one based on endemics - is this advertiser a good fit to the audience in the *context* the site provides? Can the advertiser address the audience in a voice that respects and even adds to the conversation occurring at that site?".
Interruption advertising doesn't work in this space. The advertiser should look to be part of the conversation. An excellent example of how this can work was the recent giveaway by Cashkeywords.com on Threadwatch.
Interruption advertising doesn't work in this space. The advertiser should look to be part of the conversation. An excellent example of how this can work was the recent giveaway by Cashkeywords.com on Threadwatch.
