MSN AdCenter
The worst kept secret of the past few months got the official word today. Microsoft are to offer an advertsing product to compete with AdWords and Yahoo! Very interesting point of difference is that you can target by demographic.
If MS release more search data to advertisers, then they stand to leapfrog the competition. MS, don't get greedy - learn the lesson of low barrier to entry provided by AdWords. Auctions work.
This is going to be huge. More to come, almost certainly...
If MS release more search data to advertisers, then they stand to leapfrog the competition. MS, don't get greedy - learn the lesson of low barrier to entry provided by AdWords. Auctions work.
This is going to be huge. More to come, almost certainly...
