Search Arbitrage
I was of the opinion that there was an aribitrage market in vertical search (i.e obtain clicks in one market and sell high in another), however this excellent piece from Niki Scevak made me rethink. "The Definition of Arbitrage (And Why Any Suggestion of a Search Pricing Bubble is Ludicrous)".
Niki is right. There is a value-add occurring i.e. in the case of NextTag, the buyer is being moved further along the purchase funnel.
Niki is right. There is a value-add occurring i.e. in the case of NextTag, the buyer is being moved further along the purchase funnel.
