Search News

Tuesday, March 01, 2005

SES NYC Reports

The Search Landscape - snippet "growth in toolbar searches have grown 136% in the US since Jan 04. He said 17 - 18% of searches are coming from toolbars, WOW. 58% of searchers have not installed the toolbars and 12% have uninstalled the toolbar".

Searcher Behavior
- snippet "Of all the click throughs on organic listings, 24% on number 1, 19.5% number two and 12.8% on the number three listings".

Search Algorithm & Research - (heh- interesting title) - snippet "PageRank is keyword independent. HITS (Teoma) which is keyword dependent...He says there is only one problem with these two solutions, "Neither of them work"

Search Forecast and Outlook: Profiting from Growth Through 2009 - snippet "2 out of 5 users arrive at vertical search engines from broad-based engines such as Google or Yahoo!" . This article also features a further review of the Search Landscape session.

On The Lookout For The Next Search Winner - snippet "Competitive research, blog search and advertising tactics are among the most popular topics on the roster this week".

More to come...