Search News

Friday, April 01, 2005

Google's War on SEO

We're all grey hats now, eh. Interesting thread examining this Google patent.

There's all sorts of tracking going on measuring how useful a user finds a page - highly likely a combination of toolbar, destop search, adsense etc. There's also footprint analysis regarding links. WebGuerrilla calls it the most important SEO document of the last five years.

Hmmmm.....my question is: what is this document doing out in the wild, really? Is this really patent worthy? It's either confirmation of a number of theories, or a red herring. WMW also discusses this aspect.