A Couple of Books on Search
People sent me some books. I said I'd mention 'em.
PayPerClick Search Engine Marketing Handbook provides an easy to follow introduction to PPC from a marketing perspective. It is well written and thorough. Also, there's the Search Engine Marketing Kit, which is a rather comprehensive package covering a wide range of search engine topics, although a little lightweight for my tastes. Should provide a solid grounding for those new to the game.
Both publications list resouces, and both fail to mention searchengineblog.com. Heh.
PayPerClick Search Engine Marketing Handbook provides an easy to follow introduction to PPC from a marketing perspective. It is well written and thorough. Also, there's the Search Engine Marketing Kit, which is a rather comprehensive package covering a wide range of search engine topics, although a little lightweight for my tastes. Should provide a solid grounding for those new to the game.
Both publications list resouces, and both fail to mention searchengineblog.com. Heh.
