The Other Side of The Coin
Big publishers starting to get testy about Google & Yahoo: "Google and Yahoo are clearly diverting advertising revenue" from established information companies; "they're literally sucking the financial air out of the room," the report says.
Perhaps it's because PPC ads are way more effective than over-priced, under-performing dead tree ads. Just a thought.
Perhaps it's because PPC ads are way more effective than over-priced, under-performing dead tree ads. Just a thought.
