The Little Light Goes On
Realisation that those little text links may not have anything to do with brand awareness or click-thrus (apparently, some very-late-to-the-game blogger has only just noticed them and pointed it out). Amongst other things, these people misunderstand cloaking.
Anyways, the article is an eye-opener, mainly because what passes for common-knowledge in the search community remains a complete mystery to many publishers. If you scroll down through the comments, you'll see that Matt Cutts offers to explain a few things.
Clear as mud.
Anyways, the article is an eye-opener, mainly because what passes for common-knowledge in the search community remains a complete mystery to many publishers. If you scroll down through the comments, you'll see that Matt Cutts offers to explain a few things.
Danny has a good summary. Links are a big grey fog, and as Danny rightly points out, Yahoo can sell links, on Googles recommendation, but poorer webmasters cannot?
It wasn't the SEO's who created the link economy - the search engines did by placing so much value upon them, then announcing that fact to the world. The law of supply and demand took care of the rest.
Clear as mud.
