SEO Is A Solution To Yesterdays Marketing Problem
Two insightful posts that every search marketer should read:
Search Engines As Leeches On The Web - Nielsen correctly identifies a key strategic issue: it can be a costly decision, in many respects, to rely on search engines for traffic. I'm also reminded of just how good the search engines business model is.
Secondly, Mike Grehan: "The end user is in control at search engines. Not search optimizers".
I've been surprised at the reaction to Mike's comments. Many seem convinced of the existence of a sandbox based largely on the fact that outdated seo techniques no longer work.
If you do no SEO whatsoever, but market well, you can get a site ranking in the serps in days, not months. Getting users to bookmark sites, talk about sites, visit sites, engage with sites (marketing, in other words) is the way forward.
Code and content tweaking, in isolation, is fast becoming a thing of the past.
Search Engines As Leeches On The Web - Nielsen correctly identifies a key strategic issue: it can be a costly decision, in many respects, to rely on search engines for traffic. I'm also reminded of just how good the search engines business model is.
Secondly, Mike Grehan: "The end user is in control at search engines. Not search optimizers".
I've been surprised at the reaction to Mike's comments. Many seem convinced of the existence of a sandbox based largely on the fact that outdated seo techniques no longer work.
If you do no SEO whatsoever, but market well, you can get a site ranking in the serps in days, not months. Getting users to bookmark sites, talk about sites, visit sites, engage with sites (marketing, in other words) is the way forward.
Code and content tweaking, in isolation, is fast becoming a thing of the past.
