Content Will Not Be King. Or Even A Serf.
Audience is king. Context is Queen. Community is in da court.
Some people have been asking me to explain myself (not for the first time, and it probably won't be the last) regarding my post on the potential distributed media future , and have asked for a concrete example.
Ok, here's one: Google Idol.
Now, ignore the legalities, or potential lack thereof. The site is two weeks old and reportedly generates 93,000 visitors a week. And growing. Content? It isn't using any content of it's own. It's pulling content from a third-party database and adding value by giving context.
Pomme & Kelly (two 15 year old girls from the Netherlands) put their stuff in the third party database (GoogleVideo), GoogleIdol gave it some context and - bingo - the LA Times is covering the competition blow-by-blow.
The content is great, of course. But look how easily it got from the creators to mass-media, and marvel at the efficiency with which that process happened.
Some people have been asking me to explain myself (not for the first time, and it probably won't be the last) regarding my post on the potential distributed media future , and have asked for a concrete example.
Ok, here's one: Google Idol.
Now, ignore the legalities, or potential lack thereof. The site is two weeks old and reportedly generates 93,000 visitors a week. And growing. Content? It isn't using any content of it's own. It's pulling content from a third-party database and adding value by giving context.
Pomme & Kelly (two 15 year old girls from the Netherlands) put their stuff in the third party database (GoogleVideo), GoogleIdol gave it some context and - bingo - the LA Times is covering the competition blow-by-blow.
The content is great, of course. But look how easily it got from the creators to mass-media, and marvel at the efficiency with which that process happened.
