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Tuesday, March 07, 2006

The MSN Ad Center Experience

Given the time difference between New Zealand and Seattle, I got up at 6.00am in order to be able to sign in. Groan. Still, who wouldn't want to take a look at the much talked about offering from Microsoft?

Sign up Page. Can't use Firefox. Oh, for christs sake - are the browser wars back on again? Find Internet Explorer. Blow off cobwebs. Sign up. Name, address, credit card, terms and conditions blah blah. Nice clean interface. Hmmm....can I run a campaign targeting the UK, I wonder? Click help. "You are not authorized to view this page". Erm...fine. Went through and started a campaign, based on an existing Adwords campaign, and which appears to be targeting the UK. Maybe. Campaign waiting to be approved. Quite user friendly, except for the help. Interesting demographics data - must take a closer look at that later.

What do others think? Had an email from SEB reader Paul from CableOrganizer.com. They're having problems with the security certificates and browser incompatibility. Werty has a few guidelines about what to expect over at WMW. Zen SEM advises you need Explorer v6, not 7. Danny may have some info from MSN reps later on.