Search Means Different Things To Different People
Danny Sullivan has a post on the Google Portal problem. Of course, as Danny notes, it isn't a problem that Google is doing other things.
Further down:
I've watched family members search for something, come across a made-for-adsense site, clicked the top link and been quite happy with the result. They found what they were looking for, unaware of the commercial process by which that happened. My guess is that most people neither know, nor care. They care about finding answers.
In other words, Adsense can just as easily be part of the search process as any other type of content, it all depends on the definition applied to search.
Further down:
Quote: "I've seen some posts from those discussing Google's move into contextual ads as saying this shows the company is no longer solely about search, which it always said it would be. That's a fair assessment. Google's entry into the contextual ad space has given it an advertising network product that is independent of search..."This all depends on ones' definition of search. Is search a feature, or is it a process?
I've watched family members search for something, come across a made-for-adsense site, clicked the top link and been quite happy with the result. They found what they were looking for, unaware of the commercial process by which that happened. My guess is that most people neither know, nor care. They care about finding answers.
In other words, Adsense can just as easily be part of the search process as any other type of content, it all depends on the definition applied to search.
