SEO In For A Kicking
Ouch...it's anti-seo day today, eh.
After all these years, it's still difficult for the consumer, or other web pundits, to tell the good from the bad. I'm not talking about technique - I'm talking about snake oil vs an effective direct marketing channel.
Search marketing, done right, is the most powerful direct marketing channel. Why? It hits the audience right when THEY want it.
Bad search marketing either fails to find the audience, or doesn't appear at the right time.
PS: What ever happened to SEMPO, BTW?
After all these years, it's still difficult for the consumer, or other web pundits, to tell the good from the bad. I'm not talking about technique - I'm talking about snake oil vs an effective direct marketing channel.
Search marketing, done right, is the most powerful direct marketing channel. Why? It hits the audience right when THEY want it.
Bad search marketing either fails to find the audience, or doesn't appear at the right time.
PS: What ever happened to SEMPO, BTW?
