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Friday, March 24, 2006

SEO is A Scam

Blackhat SEO has a hilarious take on SEO, and there is a lot of truth in it. A bit too much for some, no doubt.

The bottom line is that if you want to avoid hiring an ineffective SEO, then base the perfomance on real marketing metrics. Search ranking and positioning is meaningless unless it translates into a real, measureable return.