Well, SEO will become a non-existent term. We'll need a "putting stuff out there" kinda word.

Marketing will do.

Anyway, Aaron has some interesting thoughts on value:

"Some articles highlight that content ads should have more value since they are around for more time than search, but the quicker you can solve my problems the more value you create. That is the point and power of search."

Right.

The publisher can grab data from GoogleBase, rearrange it, and add value. The data unit itself (say a share graph or a real estate listing) is a low, or no-value commodity.

We started with the site being the destination (Yahoo! directory listed sites), then the page (AltaVista serp, or Adwords landing page), and now - the data unit.

In practical terms, it might work like this: if you've got something to say, or to buy, or to sell, make sure that chunk of information is in GoogleBase. The publishers who pull the data from GoogleBase will do the rest, potentially giving you much wider distribution, in the blink of an eye, and with little effort on your part.

Compare that to building a website, marketing it, and managing it. There may, in future, already be an existing, third-party expressway between you and your audience.

Like a Google front end...pulling data from the common object store....GoogleBase.