MSN AdCenter: New Click Quality Reports
The AdCenter blog has announced the addition of click quality reports.
Microsoft reason that because all clicks do not necessarily carry the same value, adCenter now categorizes them as either standard quality or low quality.
Standard-quality clicks are the clicks that ordinarily result in conversions, and that you are billed for.
"Low-quality clicks are clicks that adCenter classifies as non-billable, including those that adCenter has identified as invalid clicks, clicks that have characteristics of low or unclear commercial intent, clicks that exhibit patterns of unusual activity, clicks that originate from spiders, robots, questionable sources, or test servers, or clicks that should be filtered out for "other reasons".
