Top 50 Blogs Generated $500M In 2006
A study by the university of Texas estimates that the top 50 blogs earn approximately $500M per year in advertising revenues.
The methodology used a sample from the Chitika advertising network. The top 15% of blogs (according to Technorati rankings) account for 90% of the revenue, meaning most blogs make next to nothing.
The study concludes:
"We speculate that Blogging is a generation ahead of the internet in terms of networking effects...advertisers need to consider the importance of the blog....".
Much like print media, then....
