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Marketing News. Fresh. Not
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December
5, 2003
King
of the Hill?: Phil
Craven puts forward his
HillTop theory to help
explain Florida.
Florida
hits the mainstream press: BBC
article.
Airhead
Heiress: Paris Hilton
deconstructs the Florida
Update. Or
maybe not. But
she does now know what a
Wal-Mart is.
December
4, 2003
Fat
lady warmin' up: One
of the more lucrative
affiliate endeavours over
recent years has been pharmaceutical
multi-level marketing initiatives.
The DEA have
serious issue with some
aspects of online distribution,
however.
Unfortunately,
the baby, the bath-water, and
the bath itself might be
in the process of being
thrown
out, all over differing
interpretations of "doctor-patient"
relationship.
It's probably about time the
industry
had some ground rules - before
it's taken out entirely. In a not-entirely-unrelated
note, "Larry
Page called drugstore's
request "highly
commercially motivated," charging
the online pharmacy with
trying to remove
ads for low-cost competitors".
The
grizzly bear munches on the
hunter: The
latest Google update has
changed the
landscape significantly,
right before
Christmas. The jury
is still working out
how
best to "address" the
latest challenge, however
I hope to present some
interesting analysis soon.
In the meantime, Scrooge is
keeping score.
Porn
Star: Generate
your own scientifically determined
porn
star identity here. Yes,
the link is safe to view
at work :)
December
1,
2003
Word
on the street: Wild
speculation over Google's
value. In a kind-of related
note, Mr Gates tells
us what we already knew about
Microsoft search "...There’s
lots of need for improvement....".
He also mentions something
about "innovation",
however we've learned to
take that
sort of talk with a stockpile
of salt.
Hello
Operator: Voice
over IP. P2P. Free. Interesting.
Search
engine blogs just got even
duller:
Not true.
This
one is actually worth
reading. Love it.
November
28, 2003
Is
Google ready for prime time? Fortune
article finds the company
experiencing growing pains.
November
26, 2003
Thar
she blows: The
hurricane known as Florida
swept through
the SEO community this week.
Barry Lloyd of MakeMeTop provides
an
analysis of Googles latest
algo "tweak".
SEM
Bed time reading: If
you're interested in Applied
Semantics, and let's face
it who isn't, this
document on
CIRCA technology will keep
you up into the small hours.
Or put you to sleep.
Shoot
the apple. Or the
hillbilly: Stupid
fun.
November
21, 2003
Whitehats
go grey: There's
been an update. Some webmasters
are unhappy about it. Nothing
new there.
What is new,
well new-ish, appears to be
the treatment of "over
optimised" sites.
The
"over optimised" trigger
turns out to be
a lot more sensitive
than many SEOs had come to
believe. MakeMeTop provides
a good analysis of the
changes, as noted
in this
thread.
It's
called competition: Webmaster
complains that her site is
being trounced
in the ranking game.
Sergey announces "...the
fundamental principle is that
the sites should not artificially
game the system...",
but he's probably not too
unhappy about the webmasters
answer
to her problem: "buy
AdWords".
Two conferences
coming up: SES
in Chicago and
WMW
PubCon in Florida.
1001
things to do with an old
Mac No.92: Turn
it into a fish
tank.
November
19, 2003
Nice town,
we'll take it: MS
launch news service. Reminds me of
something....
Coalition
of the willing: Rumours
of OVs demise greatly exaggerated. MS
to use OV through to 2005.
The
greatest threat to life on
this planet
is...: Junior ,
according to London mayor
Ken Livingston. In a related
note, Dubya's being very
secretive about
his holiday itinerary in order
to avoid actually having
to meet anyone. Can't think
why.
How
IT projects go wrong: So
true.
November
14, 2003
Horse-Cart: The
web isn't about usability. It
isn't
about programming.
It isn't about design. It
is about communication,
although communication isn't
just about the words. Worthwhile
article nonetheless.
Rubbish Clicks: Andrew
Goodman looks at the growing
problem of PPC
fraud.
It's Friday: So
who cares about search today.
What else is there....Junior
set for a warm welcome in Britain.
Not. Gore Vidal talks about
despotism,
of which he see's much. OK,
enough politics - here's
a cool
colour matcher.
November
11, 2003
Search
engines face drug test:
More on the crackdown on
online pharmaceuticals.
This action has wider implications
for search advertising, as
the article suggests.
Violated: Jakob declares that most corporate
web sites aren't particularly
usable.
Polemic: The
semantic web won't be particularly
useful. Quote: "Trying to express implicit
and fuzzy
relationships in ways that
are explicit and sharp doesn't
clarify the meaning, it destroys
it".
November
10, 2003
Incestuous: Neat search
engine relationship chart.
Game
over: Affiliate
pharmaceutical company E-Scripts-md drops
"controlled substances".
For the time being.
Clever
move: Google
launch the deskbar, an application
that allows
you to search Google
without opening a browser.
Your
name here: Church
sign generator.
November
5, 2003
Down
the pub: Been a while since I'd
talked with Brett Tabke of
Webmasterworld. So I did. And
here's
what he had to say.
Cheers Brett.
Failing
to Blow things up: Today
is the day when England,
and colonies, celebrate a
historic
act of incompetence by
attempting to set fire to
their
neighbours' trees with sky
rockets. Happy Guy Fawkes.
Back
in Black: We're not talking about
AdSense. No sir. This
thread notes that certain ads did
have dark text. Then light
text. Now dark text again.
We
do search too: In
a bold move to recapture
lost ground from Google, Yahoo
implements some new tabs.
Mike
Grehan Activity Alert: He's
been captured and
held hostage by iProspect.
Rumour has it Mike is not
entirely unhappy about the
situation.
Those of you unfamiliar with
the
hilarious Mr Grehan might
want to read
this interview.
UFO
Activity Alert: Japan
"awash" with extra terrestrials.
The E.T's are currently
avoiding the U.S. in case
they get
drafted.
November 3,
2003
MSGoogle:
Not quite. Google
reportedly turns
down Microsoft and
gets a web-load of press
about
their forthcoming IPO. Including
parodies. The Economist
asks just how
good is Google.
Making
friends: Then
Google tried to buy
Friendster.
Friendster, being not so friendly,
said "no".
And
you thought your clients
were bad: Quotes from the depths of dot.com.
October 30,
2003
Target: Google
float may make it a target
for net
activists. Float or no
float, it's a target now.
Warfare: Google
and Amazon battle it out. Google
wants to put
entire book texts online.
In a related note, the net
is getting clogged
with content.
Most of it is still not worth
reading.
Save
yourself, Tracy: Andrew
Goodman notices Corey Rudl
has been tossed overboard.
No one is keen to jump
in
and save him from himself.
The
first casualty of war is
truth: The WhiteHouse
has an interesting
robots.txt.
"Foreign policy on Iraq?
We don't have one".
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