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June 04, 2003
The latest issue of the searchenginewatch
newsletter is on line. Interesting
snippet - "Cutts readily admits that it's possible
to find pages in the current index that use tactics
Google does not like, such as hidden text and hidden
links....Cutts added that the presence of such pages
doesn't necessarily translate into bad relevancy. "For
a long time, these things have been annoying webmasters
rather than users," Cutts said. Elsewhere, the
self appointed Spam Police call crisis meeting.
I'm off to Melbourne for a few days.
See you next week.
June 03, 2003
Old
news. Well, three days old. Judge "grants Google's
motion to dismiss a suit that alleged the company manipulated
search results in its powerful web index". That
phrase is damn funny out of context, dontcha think?
If
you really want to know, ask a blogger. The Guardian
has always been one of the smarter big media outlets
when in comes to grasping the value proposition of new
media. Then there's John Dvorak. He's just made a
180 degree handbrake turn on the subject of blogs.
"They'll be big", declares John.
Politics alert: (those who like their
news "pure search" flavour might wanna skip
this one) What
a tangled web we weave, when first we practice to deceive.
Now what did your mother tell you about lying?
Matrix Reloaded. Matrix Reloaded.
Matrix Reloaded. I'll put my hand in the air, I haven't
seen it! That's right! And what is more, I DO NOT INTEND
TO! Glad I've got that one out of my system. Yes, yes,
the first one was oh-kay, in a throw-all-your-favourite-genres-into-a-blender-but-really-its-not-half-as-good-as-bladerunner
kinda way, but the second movie cannot possibly live
up to the hype. Can it?
I did see this
in the weekend, though. It was very funny.
May 30, 2003
Today let me re-introduce a familiar
face - Ammon Johns. Ammon has written for this blog
before, and he always brings a wealth of great advice
and tips to the table. With a bit of arm twisting, Ammons
been kind enough to share with us one of his trade secrets
- the
three page search engine optimisation technique.
Clever. If you want to discuss it, here's
a place....
I've also decided to reduce the frequency
of the newsletter. Don't you just hate subscribing to
these things, and then getting flodded with stuff you
never read? Same here. So I'll only send out newsletters
when there is something new and interesting added to
the site.
May 27, 2003
There's a lot of speculation about
PR after the recent "update", with some leaping
to some
rather premature conclusions, rightly pulled apart
by Searchguild.
Google
backlash hits the mainstream. By my own rough calculations,
tech trends hit the mainstream media roughly six months
after webmasters first begin discussing them. You heard
it there last.
Legit
hidden links. The lines really are blurring these
days, eh.
A question that will be answered this
Friday: what is the three page optimisation technique?
May 26, 2003
Those interested in design, usability
etc might be interested in this thread- What
is captology? .
AllTheWeb have placed a description
along with their serps. Check
it out
(Thanks Hanan)
SEMPO
is making announcements, then ducking back under the
covers. Well, that's what it feels like anyway. Site
announces board of directors to include Brett Tabke
and Danny Sullivan.
This
is stunning. Stand on the top of Everest. Look around.
May 21, 2003
The blog-clog myth: The Guardian UK
gives Andrew Orlowski, the columnist who suggested that
blogs are a Google noise problem, a
right kicking for being long on opinion and short
of facts.
"The trouble is that when potentially
legitimate concerns about Google's weaknesses are shrouded
in conspiracy theories, and other stuff that's just
plain wrong, we all reach for those in-built filters
far stronger than anything Google can supply: the ones
that help us smell BS from afar, and route round it
without further ado".
Elsewhere, Dave
and Doc rightly point out that if big media really wants
to "solve" the blog noise "problem",
they've
actually got to be on the web. Game on. People want
content to "want to be free". Make it so,
or become sidelined :)
Yahoo turns to bill-board
advertising to help reclaim it's former glory.
Ask
Jeeves shares come "roaring" back. The
Google association does no harm whatsoever. The market
does so love these pay-per-click thing-amys.
Search
Engine Consolidation Ending? And then it were three:
Google, Yahoo & Overture.
May 20, 2003
Papers
written by the Google staff. Includes such ripping
yarns as "Fully Dynamic 2-Edge Connectivity Algorithm
in Polylogarithmic Time per Operation". Same planet,
different world.
Robert Anderson writes to say he has
a Google
Dance checker online , which as been updated to
include all 8 data centres like www-sj,
www-ex as well as the old www, www2, www3 indexes. No
doubt these things are getting hammered of late.
Remembering
why Google is tops. It was, amongst other things,
a Purple Cow.
Which is also a fine book. Figure out what everyone
else is doing, then turn it on it's head. Imitation
might be the greatest form of flattery, but empires
were never built on imitation.
May 17, 2003
Google have released an online
AdWords tutorial. They have also dropped all their
minimums to 5 cents. Fantastic move. Ohhhhh......what
are Overture et. al. gonna do in response?
Ask
Jeeves UK to display AdWords. The Googlenet is widening.
Overture
now making up a significant part of Yahoo's revenue.
Looks like 2003 is going to be the year pay-per-click
search goes supernova.
May 15, 2003
Article about managing
a pay-per-click search engine campaign.
The award for most posts about an
update that hasn't happened yet goes to WMW.
Brett tallies up bandwidth bill and sends it to Google
with the curt note "it's all your fault".
We might have made that up.
A
timeline of the internet. Very funny. Also, the
worlds best splash page and, quite possibly, the
best site on the internet, ever.
May 14, 2003
It's Page Rank, only faster. Researchers
develop techniques for computing Google-style Web rankings
up to five times faster. The speed-ups to Google's
method may make it realistic to calculate page rankings
personalized for an individual's interests or customized
to a particular topic.
Cre8asite forums are experiencing
a ghost in the machine once more. This time, it's further
up the chain, thanks to Allegiance Telecom. Temporary
url for cre8asite
here.
Can one man's weekend hobby
stave off the maw of the hungry, hyperlink-crazed monster
that is Google? Hehe - nice phrase that and, yes, I
stole it. From here: a
look at how Daypop may soon experience the Google effect.
May 13, 2003
Andrew
Orlowski of the Register "suggests" that
blogs "may" be removed from the main Google
index, after Eric Schmidt made the announcement last
Monday 'Soon the company will also offer a service for
searching Web logs, known as "blogs".
Removed? Unlikely. For starters,
define "blog". Is this
a blog? How about this?
Do Google remove news sites from the main search results?
Why would they even want to? Whether a page is in blog
format, discussion board format, brochure-ware format
or portal format, a web page is a web page is a web
page.
Google almost certainly have their
eyes set on creating a Daypop-style
tab, similar to Google
news , which is surely good (er..herm) news for
bloggers as this will provide yet another channel. The
number of searches I get for "blog
search engine" would suggest the need for a
blog search engine is a no-brainer.
My good friend Maria asked me to
give her a link. So here it is Coral
Calcium Health (you owe me a beer!)
Google extend their news service
(finally!) to regional variations. Here's a few: Australia
- Canada - India
- New Zealand
- U.K. We never
understood the baseball scores down here :)
Rather sad news - Jim Wilson, search
marketing pioneer and founder of search engineforums.com,
passed away on Tuesday after a long battle with heart
disease. There is a memorial website for Jim at http://memorial.jimworld.com
where you can leave your comments and tributes.
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