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Friday, February 06, 2004

Local Search Engine War

I must stop using the term "search engine wars". It is getting very boring: Search Engine Wars: MSN + Google = Netscape

"This search engine marketing. Tell me more of which you speak!": Mainstream press discovers the wonder that is SEM.

This Google thing. How do you use it?: A beginners guide to Google.

Local Search Engine war hots up: Verizon goes into the Yellow pages game.

That's it, I'm fired. See you next week :)

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Monday, February 02, 2004

Search Engine Wars

The Coming Search Wars: Interesting article outlines the upcoming battle of the big G's.

He's joking: For those having fun with Orkut, here's some guidelines....

White Hat Orkut:

Always place your picture in your profile. Orkut ranks pages with pictures more highly.
Only seek friends' requests from people who are actually your friends. Inbound off-topic friends are a no-no.
Write an informative description.
Never cloak yourself! For example, if your hobbies include knitting, don't say "I'm really, really into bondage" just to make yourself more popular.

Black Hat Orkut:

Whore yourself mercilessly. At work, go through everyone's address book and invite all their friends.
Join every community going, even if they're not even remotely what you're about.
Cloak like crazy. Pick all the popular people and groups and go through a major personality change. Remember, perception is truth!


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Previous Posts

Reading About Search
A Couple of Books on Search
Google Open Session
Hello
Last Post on Search
Fantomaster Goes RSS
Google AdSense Update
Flat World
Route Around
Even Better Than The Real Thing


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