Fraud, Schmaud: Andrew Goodamn on why the dangers of click fraud may be overstated. Andrew makes the salient point that attention metrics are pretty loose in other areas, such as newspaper advertsing, but that never stopped the roi.
The big business of search: There's likely to be casualties, consolidation and increased opportunity in the very near future as larger and larger marketing budgets get thrown in the ring. The Ad men are coming.
AOL drops Overture: Goes Google in Europe.
Not so secret: Apparently, a "leaked" document states Google "expects to add 372,000 new advertiser accounts over the next four years". Google deny.
PermaLink |
The big business of search: There's likely to be casualties, consolidation and increased opportunity in the very near future as larger and larger marketing budgets get thrown in the ring. The Ad men are coming.
AOL drops Overture: Goes Google in Europe.
Not so secret: Apparently, a "leaked" document states Google "expects to add 372,000 new advertiser accounts over the next four years". Google deny.
