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February 27, 2003
In the face of rampant co-opting,
Google
step in to defend their brand. Fair enough.
Google is the webs gatekeeper. These
two articles further evidence that the "mysterious
black art" of seo is creeping into mainstream consciousness
;) Part
One, Part
Two
Word
Bursts on DayPop. Find out the new buzz words, as
they happen.
Finally, Lost
Labor. A cool photographic history that reveals
what work was like before, you know, the Internet.
February 26, 2003
This might be a useful extract to
entice your future SEM clients. From the Marketing
Sherpa newsletter today...
" -> Search Marketing is the
biggest new sales driver
The new term on everyone's lips is "search marketing."
It's a
combo of:
1. Search engine marketing -- paying for listings
via
Overture, Search123, Google AdWords, and other services
that feed search engines.
2. Search engine optimization -- making sure your
site pages
are copywritten and structured in such a way that search
engine robots rank your site high in the no-cost listings.
(Best quote: "PPC search doesn't mean you should
exclude
search optimization," Eric Sternbach, VP Ad Sales
Overture.)
3. Paid shopping portal listings -- such as mySimon,
SmartBargains, Dealtime and other middleman sites online
shoppers surf.
4. Improving your site's internal search function
results.
All of these tactics take advantage of the uniqueness
of the Web
-- you can put yourself in the path of a shopper at
the exact
moment they are looking to buy precisely what you're
selling.
Far less wasted advertising. (Supposedly anyway.)"
That last paragraph is what this business
is all about. It's just-in-time advertising. Combine
this with Danny Sullivan's take on SEM "Search
Engines are like a reverse broadcast network. Customers
are telling you what they want".
This field is widely underestimated,
even today. Will 2003 be the year SEM grows up? We think
so.
Google
PR on the Fly. New patent in the works.
Hmm....what else. Oh, Overure
buys FAST. (thanks Patrick)
OVERTURE BUYS FAST!!! Are Overture
collecting search engines, or what? So that was the
news FAST were hinting at last month (Where's our interview
by the way ;)
The question is now: will MSN buy
OV?
And finally, take
careful aim and do not splash the paintwork. How
many times have we been there.
February 25, 2003
What is your morning ritual? You check
your e-mail, then what?
My first port of call is the forums.
In particular, WebmasterWorld
and Cre8asiteforums.
Given that the search world is in a constant state of
flux, we're lucky to have such effective, active networking,
Peer information sharing is a very effective means of
education and news. Just be careful who you listen to
;)
For those new to search marketing,
you'd do well to devour both these excellent resources,
and take close note of what the more knowledeable posters
have to say. Two people I have gained a lot of industry
knowledge from are Brett
Tabke at WMW and Ammon
Johns at Cre8asite.
February 24, 2003
Apparently blogging
is not journalism, at least according to Bill Thompson.
What is journalism? Given the existence of The Sun,
News of The World and just about every U.S middle-of-the-road
news outlet, we're no longer sure what journalism is
either.
So we asked Google Glossary.
"Journalism is the business or
practice of writing and producing news media".
Sounds like a blog would fall under that umbrella.
However, apparently it's not journalism
unless you have an editor review your stuff, just in
case any facts manage to slip through. Worked a treat
for our man Bill, as journalistic fact went head on
with reality regarding Google cookies and user tracking.
Luckily, "roving freelance editor" Danny Sullivan
put him right.
Finally, Bill is about to discover
peer review on a wider scale. With Blogs the "journalist",
or "blogger", can't duck for cover if he doesn't
like the feedback that appears in the mailbag from readers.
In BlogLand, people can feedback all they like. Some
of it not even spell checked! <shock!>
You can run Bill, but you cannot hide
:) It should be noted Bill runs a blog, called the BillBlog.
He's winding us up, surely ;)
Finally, how
evil are you?
February 21, 2003
Big
news: Financial reports indicate that MSN has extended
with Inktomi until December 2005. Nice find, WebmasterWorld.
More info on the deal at ZDNet.
Mike Grehan has released a free PDF on topic distillation.
You can download
it here (793k)
Blog guru Dave Winer comments
on Google/Blogger.
Finally, N*gerian
Scam Auto Reply Generator.
February 20, 2003
OverlaVista. Overture buys AltaVista.
Analysis
from a shareholders perspective
Analysis
from a webmasters perspective
That man Sullivan pointed to this
in his newsletter today: a
tool for monitoring AdWords campaigns.
February 19, 2003
If we get any more self reflexive,
we may just explode! Search Engines. Blogs. Blogs. Search
Engines....
Blogger
style in Google?
View
from Moveable Type
Google
gets blogger and better
Now if Google can buy Pyra, it only
makes sense that MSN now buys us! Price tag: $1M. Oh
all right, a dozen Stella
Artois then.
Finally, Larry
Page speaks. Vaguely blog-related quote "We
wanted to annotate the web--build a system so that after
you'd viewed a page you could click and see what smart
comments other people had about it".
NEWS FLASH: OVERTURE
PLANS TO BUY ALTAVISTA
February 17, 2003
Google
buys Pyra, the development company behind Blogger.
What does it all mean? The blog communities are on fire
with speculation, however the most interesting scenario
is that Google is building the
Memex.
Or is it:
Better reputation management?
Grass-roots PR?
New-new media being consumed by old-new
media?
All of the above?
Discuss
Finally, man
wraps house in plastic following terror warning.
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