Pay-Per-Click
Strategies for Search Engine
Marketers
JB: To
Quote Andrew: "Have
you noticed how popular those
online dating services have
become, by the way?"
Indeed we have. One of our
clients has taken their membership
base from 26,000 to 50,000
in only 3 months, thanks to
PPC. We have been able to geo-target,
have been able to target according
to sexual persuasion, have
been able to obtain feedback
instantly on the success of
keyword and ad combination,
and have been able to experiment
with numerous landing pages
safe in the knowledge that
each page will not suffer at
the hands of a search engine's
algo.
Not only that, we can tell
the client all of the important
keywords for converting into
sales, or actions or both.
This is invaluable in asceraining
the optimum price PER KEYWORD,
to work out ROI.
Sure, we work at building
traffic via SEO too, after
all it works out cheaper generally
on a cost per visitor basis,
but as Andrew said it can take
3-6 months to get results and
most of the clients we deal
with want results and want
them NOW. I also think that
inside the next 6 months we
will probably be working exclusively
on PPC and outsourcing the
SEO stuff.
Part Two: Pay Per Click Masterclass....
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