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May 09, 2003
You get the leads, they arrive at
your site...then what? Today I talk to copywriting/marketing/business
expert Sean
D'Souza.
...and it's also my birthday, so I'm
taking the day off and will more than likely end up
at my local pub.
Not sure if I'll be celebrating or drowning my sorrows,
but either way is fine by me so long as there is a Stella
involved :)
See you next week.
May 08, 2003
Paid
Inclusion Hot, LookSmart Not. Well sort of - ppc
and Google results hot, everyone else sliding down very
slippery slope they created for themselves.
There's an update
going on. Hornets buzzing. Old-timers yawning.
Raed
breaks radio silence. Proves taxi drivers are the
same the world over.
The music companies
prove their "genius" yet again. Apple, in
the space of one week, have become
the worlds largest online music company with over
one million sales to a tiny group of Apple users.
"Warner
Music Group’s chairman and CEO. “Apple has
shown music fans, artists and the music industry as
a whole that there really is a successful and easy way
of legally distributing music over the Internet”.
Erm, no. Music
fans already knew it. The technologists
knew it. Most artists
knew it. It's just that the record companies, for reasons
utterly beyond comprehension, were taking business strategy
advice from the drummer
in Metallica!
Long live the
download - it's the saviour, not the scourge, of the
music business. Now hurry
up with the Windoze version.
May 06, 2003
Jakob Nielsen understands
internet marketing. He also understands why pay-per-click
can often be more effective than the main search results:
"the targeted ads that the
engine returns relate directly to what users are after.
Hence, they look at and follow the ads. Indeed, such
advertisements probably have an advantage over the plain
search results because they show both that the advertiser
is competent and has a direct interest in serving consumers".
This is the reason pay-per-click is
such an effective marketing channel. Relevance with
a capital "R".
Article looks at Google
as an internet operating system. The writer makes
a good point.
Stir the hornets nest: www.-sj.google.com.
Obviously Google have a sense of humour. Apply filter
- see swarm. Apply next filter - see bigger swarm.
Finally, more
hilarity in the newzealand.com domain name case.
Well, it would be funny if it wasn't my tax dollars
being wasted by people who wouldn't know a Knowledge
Wave even if they were drowning in one. Make that
"especially if they were drowning in one
".
May 05, 2003
Andrew Goodman tells us why
Yahoo is unlikely to buy Overture.
Sensitive souls beware: DoNotGo
Blog is a commentary regarding news relevant to
the mapping of cyberspace, and the related search engine
industry. Vitriolic. Funny. Controversial. Well worth
a visit. On a related note, why
the politics of search engines matters. A study
of the role of search engines in shaping the Internet.
Can the market mechanism serve as an acceptable corrective?
Probably not, but blogs might.
Steve Jobs executes the rather obvious
idea: make music easy to download, make it relatively
cheap. Result? Again, rather
obvious. Music execs wonder why they didn't think
of it. Music buyers wonder how the hell music execs
ever wind-up in the positions they do. Meanwhile, the
rabid RIAA attack dog considers bombing
a computer near you.
Finally, does any alert reader know
of any up-and-coming star search engine architects or
recent advances in search technology and their inventors?
Also contact staff lists/directories at the search engine
engines? Let me know.
May 02, 2003
What is with the search industry of
late? Would the search engines please do something interesting.
Right now! Otherwise, people like me will be forced
to make stuff up. M$ buys Google. I just made
that up.
Ah well, it's Friday. What else is
going on.....
Ladies, don't all bid all at once.
Geeks
up for auction on e-bay. Idiotic New Zealand government
move secures
newzealand.com domain name for a cool million. World
laughs, because $1M(NZ) is worth roughly $23.50 (US).
Earth to NZ government - check out that Google thing.
I laughed and laughed - Office
Assistants we would all like to see.
Catch you next week. No newsletter
today.
April 29, 2003
As William Gibson gives
up blogging, Google put their new Blogger aquisition
to good use. Internal
use.
WMW Pub Con went
off, apparently. Photos
here.
Ad
world waking up to Google. Banners didn't work,
maybe this Google thing will....
Finally, FARK.
Love the photoshop tennis.
April 24, 2003
The final part of our Pay-Per-Click
roundtable is online - Part
5: Insider tricks and tips.
Stomping deeper into ad-markets new,
Google
Acquires Applied Semantics. "Applied Semantics'
products are based on its patented CIRCA technology,
which understands, organizes, and extracts knowledge
from websites and information repositories in a way
that mimics human thought and enables more effective
information retrieval. A key application of the CIRCA
technology is Applied Semantics' AdSense product that
enables web publishers to understand the key themes
on web pages to deliver highly relevant and targeted
advertisements". In an unrelated note, Overture
warn on second quarter figures.
According
to Craig Silverstein, Google's Chief Tech, when
searching Google, you should phrase your question in
the form of an answer. I think there's something in
that for all of us.
Finally, there's
a chill wind blowing. Where is all this fear and
McCarthyism coming from? This is 2003! I'm not talking
about war here - surely the right we must treasure most
is our right to free speech? This issue cuts across
party lines, and goes beyond war, business and, er-
herm, my ability to stay on the topic of search marketing.
Laugh at the thought police. Out loud. Today. Free speech,
not censorship and intimidation, is what keeps democracy
great.
April 23,
2003
Dontcha just love holidays. I'm lucky
enough to have another one this Friday. No hate mail
please.
John Marshall from ClickTracks is
left a
little underwhelmed by Google's Adwords syndication
option. "...invest your hard-earned advertising
dollars in what you know, and leave the syndication
alone until Google's brought it up to speed a bit".
Agreed. Adwords is cool because you have control over
the targeting. Syndication is not because it wrestles
that control away from you.
Interview
with Eric Schmidt from Google. "I believe that
this notion of self-publishing, which is what Blogger
and blogging are really about, is the next big wave
of human communication. The last big wave was Web activity.
Before that one it was e-mail. Instant messaging was
an extension of e-mail, real-time e-mail. The next step
in general for information is the self-publishing part".
Google really do "get it", don't they.
Finally, 300
reasons why we love the Simpsons (thanks Bill@cre8asite)
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