Search Engine
Blog provides the latest search
engine marketing news, information
and resources
October 23,
2003
New
Search Engine: Mooter. Sort of like
Kartoo.
Some
race horses are great, others
are pet food: Looksmart
aims to change business model.
Again.
Seems that the existing business
model i.e. "launch IPO during
silly season" no longer
has legs. Strange,
that.
Can
you spot a serial killer:
Or a computer programmer?
October
21, 2003
New
feature: Google introduce
define command.
October
20, 2003
France
1 - Google 0: A
French court fined Google €75,000 for allowing advertisers
to link text internet advertisements
to trademarked search terms
and gave the company 30 days
to stop the practice. Google
plans to appeal.
On
the radar: online
narcotics in the spotlight.
October 13,
2003
Everyman
emerges: makes
a few thought-provoking
points about
scalability issues (scroll
down)
Bought
out: ValueClick
buys CJ.
Vapourware: Microsoft will do
search bigger
and better. Believe it when
we see it etc....
October
10, 2003
Google
doing stuff. Again: Google
introduce
free
conversion tracking tool on
AdWords. Google also introduced
"expanded broad
matching" - to
mixed reviews.
Tell
me - what is this "search
marketing" of which you speak?: Yahoo
beats estimates sparked
by a "red hot internet advertising
market". And they're not
talking banner ads.
Read
closely: Personalisation
has become an ever more important
part of search, so says
Eric Schmidt, Google's chief
executive
officer. "The primary mission
of Google is to get you what
you want, rather than what
someone thinks you want".
There's a message in that for
everyone.
No surprise
to anyone: Industry
pundits speculate that Google
IPO may be pushed forward given
that Microsoft are about to
come stomping
into the space.
October
07, 2003
The
fat lady sings:
Looksmart
loses Microsoft deal.
October
06, 2003
Life
after death: Looksmart
are "aiming
to be the new Switzerland" with
their new(er)
PPC offering. How this
plays out is anyone's guess.
When does that MSN deal come
up for renewal?
Frustration: Like
many, Cory Kleinschmidt at
Traffick wonders when
DMOZ will be put out
of it's misery.
Quote: "The
Open Directory is under a heavy
load right now. Yeah
right".
Don't
give up the day job (Actually,
please
give up the day job): Bush
unleashes poetry of mass destruction. Well,
a dog did eat a shoe.
October
01,
2003
Getting
personal: Google
buys Kaltix. Kaltix
were working
on personalised
and context-sensitive search.
Needless to say, Andrew "I'm
not really sure how PageRank
works but that won't stop
me" Orlowski uses this event
as
an
opportunity to jump to all
manner of wild
conclusions.
New
blips on the radar: Guestbook
links dropping out.
Also rumoured
that pages entitled links.html
are for the chop. Reciprocals
next?
Can't
beat 'em, join 'em:
Terra
Lycos to distribute Googles
context sensitive
ads.
September
26, 2003
Game-on: Amazon
gets into search. No friends
in this arena.
DNS
Spam - "Agressive Search Marketers" Verisign
become a leading
search player in the space of a few
days.
September
24, 2003
Show
us the money: FindWhat
"surprised" after it took
a look at E-Spotting's books.
More here
Close
to home: Out: mega-search. In:
local search. Give it
a try here.
September
23, 2003
More
Evil: Clickz article looks
at MS in the search
market. The leverage
MS has isn't just the marketing
approach, or even MSN. It
is the fact they own the
on-ramp and can build search
in at the deepest
level. Won't happen? They've
"leveraged" before, and they'll
do it again. See September
22 blog.
New: IBM
launch context
sensitive search.
Hangover: WMW
Pub Conference ends. War stories
start...
September
22, 2003
Change: Dealtime
rebrand as Shopping.com.
Evil: Microsoft
are "very serious about
search",
and we're not talking
MSN. The most telling part
of this
article is: "Long-term,
all roads lead to Longhorn".
If (once) that happens, how
long before we switch off the
lights and announce " game
over"? Search will surely
become as
"competitive", and
about as interesting as operating
systems and Word (TM) processing?
Forum
Gem: A
useful
overview
of AdSense from WMW.
Spotted: Neat
meta-search engine called Fazzle.
Rocket
Launched: Clickz
editorial integrity in question? Surely
not ;) Andrew Goodman looks
at the art of plugging
services by way of writing
"helpful" erm..."articles".
Sex: The
un-sexy top fifty.
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